Embracing your new normal

Your new normal starts here! Embrace… All the Firsts Together.

For 9 months, the only home baby knows is the warm comfort of Mum’s body.

In the extraordinary days and weeks after birth, baby still wants and needs to be snuggled in close, reassured by the steady beat of your heart. One of the best tips we offer new parents here in Bella Baby is try to recreate the womb for your little one. Cosy, comfy, calm and quiet.

Mum’s familiar voice, smell and heartbeat can sometimes be all your little one needs for reassurance in the early days, and using a carrier is a beautiful way to transition your baby into life outside the womb. A new product that has been so popular with Bella Baby Mums and Dads is the Ergobaby Embrace. Created especially for this bonding time, when the outside world fades away and the new journey of parenthood begins.

Designed with the softest knit fabric perfect for cradling your newborn, and the structured support of a carrier, our newest offering keeps you wrapped in the sweetest embrace while you discover your new rhythm together. Embrace is constructed in such a way that it holds the newborn baby safe and comfortable in the ergonomic squat spread position. With its comfortable waist belt and cross-over shoulder straps on the back, the soft carrier is wonderfully easy to put on and take off. The back panel has a padded head and neck support, which should ensure that your little treasure is always safely supported – gently and softly like a real hug.

Embrace’s greatest innovation is it’s ability to adapt to the size of the growing newborn. By simply turning the waist belt over twice when putting the carrier on, the seat width becomes narrower and the back panel shorter, so that even the smallest babies can be carried ergonomically in the Embrace. If the baby has already significantly grown, after approx. three months (depending on their development), you no longer need to double flip in the waist belt. In this way, the full seat width and length of the back panel of the carrier is used and the Embrace grows with the baby along its stages of development, even in an outward facing mode depending on babies milestones.

Perhaps the most astonishing thing: with everything it can do, the Embrace weighs only an ultra light 480g – with a load capacity of 3.2 to 11.3kg. And like all of Ergobaby’s products, it distributes the weight of the growing baby evenly over your shoulders and hips. If you've used a wrap or sling before and you get a little warm with the 3 layers of a wrap, the Embrace only requires one layer. And yet it provides optimum support for baby's back and the hips and in the ergonomic squat spread position.

See more about the Ergobaby Embrace here.